As an antidote to London Fashion Week, I thought I’d take you behind the scenes of a food photoshoot, where bellies are rubbed, not sucked in, and where mouths salivate rather than pout.
Rule one: food can be photogenic or otherwise, much like people. A ripe, rosy plum will be a natural in front of the camera, requiring only a bowl to sit in, some fellow plums for company, and favourable lighting. Life’s plainer ingredients, however, need tarting and gussying up like the mother of the bride in order to shine. The difference, of course, is that food will never writhe, smile more widely, or respond to calls of ‘lovely, that’s great, keep it going, you’re a confident, fierce bratwurst!’ It’s up to the team to sex up those pesky German sausages.
The Photographer: usually a surprisingly skinny man.
How to spot him: the only one not making primitive ‘mmm’ and ‘aah’ noises – he’s not gazing longingly at the food; he’s looking at the light. Like a ripening pear whose flesh melts to mush in the time it takes for you to run to the kitchen and grab a knife, the light will tease your photographer, changing by the minute, every passing cloud or sunbeam frustrating his efforts. The only person in the room who understands the challenge he faces is…